Cortland

Cortland is an apartment community brand with over 200 locations nationwide. Nearly seven years ago we brought all these locations together under one umbrella brand, launching a headline-based advertising campaign with a distinct look and feel. The brand had been successful, but it was time for an evolution. When Cortland expressed a desire for a spokesperson a la Progressive’s Flo or the Travelocity Gnome, we delivered a very small one with four legs.